Privacy Policy 

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

•  Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

•  Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

•  Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

•  Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

•  Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

•  Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

• If you make a request, we must respond to you without undue delay and in any event within one month.

• To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
  
  Our lawful bases for the collection and use of your data

• Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

• Our legitimate interests include improving our services, understanding user behaviour, and developing new features.
  
  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

• Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

• Our legitimate interests include improving our services, understanding user behaviour, and developing new features.
  
  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

• Our lawful bases for collecting or using personal information for research or archiving purposes:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

• Our legitimate interests include improving our services, understanding user behaviour, and developing new features.
  
  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

• Our lawful bases for collecting or using personal information to comply with legal requirements:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  
  ​Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
  
  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
  
  Our lawful bases for collecting or using personal information to conduct product research and development — using aggregated quiz response data to inform the development of the Inner G lifestyle design app. are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
  
  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above. Where we get personal information from directly from you, publicly available sources, analytics and tracking tools used on our website (e.g. cookies and similar technologies)
  
  How long we keep information
  We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this policy, or for a maximum of 2 years from the date of collection, whichever is shorter. Users may request deletion at any time.

  
  For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
  
  Who we share information with
  
  Data processors
  Analytics providers (e.g. website analytics tools), Email marketing platforms, Website hosting and infrastructure providers, Advertising and marketing platforms
  This data processor does the following activities for us: They process personal data to provide analytics, store website data, manage communications, and support marketing and advertising activities.
  
  Others we share personal information with
  
  Organisations we’re legally obliged to share personal information with
  
  Sharing information outside the UK
  Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
  
  “We ensure that any international transfers of personal data are carried out in accordance with UK data protection law. This includes using appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or transferring data to countries deemed to provide an adequate level of protection.”
  
  Organisation name: Various third-party service providers
  
  Category of recipient: Analytics providers (e.g. website analytics tools), Email marketing platforms Website hosting and infrastructure providers Advertising, and marketing platforms
  
  Country the personal information is sent to: Country the personal information is sent to: United States and other jurisdictions where our service providers operate.
  
  How the transfer complies with UK data protection law:
  We ensure that any international transfers of personal data are carried out in accordance with UK data protection law. This includes using appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or transferring data to countries deemed to provide an adequate level of protection.
  
  Where necessary, our data processors will share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
  
  For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
  
  Organisation name: Various third-party service providers
  
  Category of recipient: Analytics providers, cloud storage providers, email marketing platforms, and advertising platforms
  
  Country the personal information is sent to: Country the personal information is sent to: United States and other jurisdictions where our service providers operate.
  
  How the transfer complies with UK data protection law:
  We ensure that any international transfers of personal data are carried out in accordance with UK data protection law. This includes using appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or transferring data to countries deemed to provide an adequate level of protection.
  
  How to complain
  If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
  
  This website is not intended for individuals under the age of 18, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information promptly. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
  
  The ICO’s address:           
  Information Commissioner’s Office
  Wycliffe House
  Water Lane
  Wilmslow
  Cheshire 
  SK9 5AF
  Helpline number: 0303 123 1113
  Website: https://www.ico.org.uk/make-a-complaint
  
  Last updated: 26th March 2026